Connectingbrandswithsponsorship.Sponsorship with brands.
We remove the barriers between sports organisations and the brands that want to support them, making partnerships faster, fairer and more effective.
The sponsorship market is broken.
Thousands of clubs, no support
Without commercial representation, left to navigate the sponsorship market entirely on their own.
Most deals never get made
Not from lack of interest, but lack of connection. The right brands and the right properties rarely find each other.
Agencies only serve the top end
Elite properties get dedicated support. Everyone else is on their own.
A different kind of agency.
We work both sides of the market
Hueson represents organisations looking for sponsorship and brands looking to invest. That means we understand what both sides need to make a deal work, and we use that knowledge to build better partnerships for everyone.
We serve every level of sport
From grassroots community clubs to large-scale national events, we don't apply a one-size-fits-all approach. Every client gets a strategy tailored to their stage, their goals, and the value they can genuinely offer.
We manage the full relationship
The deal is just the beginning. We stay involved to make sure both sides are delivering, the partnership is performing, and the relationship keeps growing over time.
Everything you need to build commercial value.
Sponsorship Audit
A structured, independent assessment of your sponsorship position. We inventory every asset you hold, value it at market rate, review your current deals, and give you the gap number between what you earn and what you could.
Retainer Representation
Ongoing commercial representation for organisations that want a dedicated partner. We work as your commercial department, actively pursuing and managing partnerships month to month.
Commission-Based Deals
We earn when you earn. No upfront cost, we take a percentage of the partnerships we secure. Built for organisations that want low-risk, performance-based representation.
Athlete Management
Coming SoonCommercial representation for individual athletes. We identify brands that align with your profile, structure the deals, and manage the relationship so you can stay focused on your sport.
Built from the inside out.
Hueson was founded after watching the same frustrating pattern play out across Brisbane's community sport landscape: clubs with genuine value to offer, brands with genuine budgets to spend, and no reliable way for them to find each other.
The agency market has always served the top end. Elite properties get dedicated representation. Everyone else figures it out themselves. Hueson was built to change that, a sponsorship agency that works for community sport at every level, not just the ones that already have commercial teams.
Based in Brisbane, Hueson operates across Australia. We represent both sides of the market: clubs and organisations looking for sponsors, and brands looking for the right properties to invest in. That dual perspective is what makes the deals we build stick.
"Community sport creates enormous value, for participants, for local businesses, for the broader community. The problem was never a lack of value. It was a lack of infrastructure to connect it to the brands that would benefit from it."
Ethan Hughes
Founder, Hueson
Every sport. Every level.
From grassroots community clubs to national sporting bodies. From local competitions to major events. We work across the full breadth of Australian sport, connecting organisations of all sizes with the brands that want to reach their audiences.
All levels
Grassroots to elite
Whether you're a community club or a national body, we have the experience to represent you.
All sports
Across every code
Football, cricket, netball, athletics, motorsport and everything in between. If it's sport, we work with it.
All sizes
Every budget, every stage
From first-time sponsorship seekers to organisations with existing partner portfolios looking to grow.
Ready to find your partnership?
Tell us who you are and we will take it from there.