Hueson

We value, match and
manage sport sponsorship

Sport sponsorship is the whole of what we do. Valuing it, selling it, running it and proving it worked.

Our products

Price it, then run it

Two halves of the same thing. One works out what your sponsorship is actually worth. The other is where you run it from once it is sold.

Run itComing soon

Hueson Manage

Hueson Manage

The sponsorship CRM built for sport

A CRM for your sponsorship, and nothing else. Every sponsor, every asset, every deliverable and every renewal in one place, instead of three spreadsheets and a shared inbox that only one person can see.

Hueson Manage (demo club)
The Hueson Manage dashboard, showing a club tracking $7,300 signed against a $10,000 sponsorship target.
  • Sponsors, what they pay, what they hold and when they renew, on one screen
  • Your whole inventory priced, so you can see what is sold and what is still sitting there
  • A record of everything a sponsor actually got, which is what makes them renew

Best for

Being built now, and not open yet. What is described here is what is already working, not a plan.

Price it

The Hueson Method

The Hueson Method

Know what your sponsorship is worth, and what you are leaving on the table

Most clubs price sponsorship off legacy, a figure set years ago and never tested. We build it the other way, from the ground up. Every asset you hold is valued through the engine that fits it, as a defensible range with a recommended figure, covering what you sell today and what you have never brought to market.

In your hands

  • A written valuation schedule, asset by asset
  • An indicative range and a recommended figure for every one
  • A personal visit, then a walkthrough of what we found
  • Every asset valued as a range with a recommended figure, not a single number nobody can defend
  • What you already sell and what you do not yet, so idle revenue is measured rather than guessed
  • An independent valuation with no stake in your rate card, which is what lets you show a sponsor the value behind the price

Best for

The method itself is a confidential algorithm, applied the same way every time, so the figure stands on its own without the inner workings being on show.

We also offer

The work, not just the tools

The two above are what we hand you. These are what we do for you, and most clients start with the one that hurts most.

01

Full Sponsorship Management

Retainer

We run the whole thing

We turn the inventory into tiered packages priced to what brands actually want, take them to market, negotiate, then run the delivery and the reporting.

  • Assets bundled into tiers a brand can say yes to, instead of a flat rate card
  • Every deliverable tracked and chased, so nothing promised quietly goes undelivered
  • Reporting the sponsor can take to their own board, and renewal handled before the contract lapses

Why it matters

Most sponsorships are lost at renewal, not at signing. A sponsor who cannot see what they got has no reason to stay.

Best for

Feeds the next stage

Proof of delivery is what justifies the next valuation, and the cycle starts again higher.

02

Sponsorship Matching

Commission

Find the partner that fits

We work both sides of the market, so we already know who is looking and what a fair deal looks like.

  • We take briefs from brands and asset lists from organisations before we introduce either side
  • Matched on audience, budget and values, not just whoever has a logo and a budget
  • No cost to try. We earn when the deal closes, not before

How a match is made

A brand tells us who it wants to reach and what it can spend. An organisation tells us what it holds and what that is worth. We only put the two together where the audience, the budget and the values all line up.

Best for

Feeds the next stage

Once a match is signed it moves straight into delivery rather than being handed back to you.

03

Athlete Management

Coming soon

The same journey, for an individual

Commercial representation for individual athletes. The same work, applied to a person rather than an organisation.

What it covers

Working out what an athlete's profile is actually worth, approaching the brands that fit it, agreeing the terms, and keeping the obligations on track once something is signed.

Best for

The Problem

The sponsorship market is broken

Community, junior, semi-professional and elite clubs, associations and governing bodies, events and competitions, athletes and the brands that want to reach them all run into the same three problems.

Nobody knows what they are worth

Clubs at every level, associations and governing bodies, events and competitions and individual athletes all price sponsorship on gut feel. Without The Hueson Method, the asking price is a guess, and it is almost always low.

The right two sides never meet

Brands with budget and properties with a genuine audience rarely find each other. Not for lack of interest, but because nothing joins them up. That is the job Sponsorship Matching does.

It falls apart after the signature

Deliverables go untracked, sponsors never see what they paid for, and the deal quietly lapses at renewal. That is why Full Sponsorship Management, Hueson Manage and Athlete Management exist: to hold the work after the pitch, for organisations and for athletes.

Why Hueson

A different kind of agency

Valuation, packaging, matching, delivery and the software underneath, built for the whole of Australian sport rather than the top of it.

We work both sides of the market

We represent the organisations selling sponsorship and the brands buying it, which is what makes Sponsorship Matching work. Knowing what both sides need lets us price a deal honestly and build one that survives its first renewal.

Every level, every kind of organisation

Community and junior clubs, semi-professional and elite clubs, associations and governing bodies, leagues, events and competitions, and individual athletes through Athlete Management. If it is Australian sport and it has commercial value, it is what we do.

Valuation, sale and delivery in one place

Most people you can hire do one piece. The Hueson Method prices the inventory, Full Sponsorship Management packages it, takes it to market, runs the delivery and proves the result, and Hueson Manage is the tooling underneath. Each part makes the next one worth more.

Who We Are

Built from the inside out

Hueson was founded after watching the same frustrating pattern play out across Brisbane's community sport landscape: clubs with genuine value to offer, brands with genuine budgets to spend, and no reliable way for them to find each other.

The agency market has always served the top end. Elite properties get dedicated representation. Everyone else figures it out themselves. Hueson was built to change that, a sponsorship agency that works for community sport at every level, not just the ones that already have commercial teams.

Based in Brisbane, Hueson operates across Australia. We represent both sides of the market: clubs and organisations looking for sponsors, and brands looking for the right properties to invest in. That dual perspective is what makes the deals we build stick.

"Community sport creates enormous value, for participants, for local businesses, for the broader community. The problem was never a lack of value. It was a lack of infrastructure to connect it to the brands that would benefit from it."

Ethan Hughes

Founder, Hueson

Partnerships

Every sport. Every level

From grassroots community clubs to national sporting bodies. From local competitions to major events. We work across the full breadth of Australian sport.

Get Started

Tell us where you are

Club, association, event, athlete or brand. Whether you need a valuation, a sponsor, a full programme run for you, or just the tool to do it yourself, start in the same place and we will point you at the right part of it.

Hueson. Where partnerships begin.

Sponsorship valuation, matching and management for Australian sport. Clubs, associations, events, athletes and the brands that back them.

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ABN 52 696 337 667